Creating iOS apps starts with clarity: understanding the target users, the core function of the app, and the scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, select suitable architecture, and avoid features that look good on paper but don’t enhance actual use.

After the foundation is in place, attention turns to UI behavior, performance, and reliability across different iPhone models and iOS versions. Consistent navigation patterns, robust state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.